As automotive journalists, we’ve often overlooked the Kia Sportage. The Kia SUV lineup has cooler siblings like the Telluride; Competition in the compact crossover segment is ample; and, in all honesty, it was hard to look directly at the fourth-generation Kia Sportage, a homely relic from Kia’s pre-renaissance design sensibility.
Kia aims to change the narrative with the Sportage’s 2023 overhaul. The new Sportage is larger, handsomer, more practical and more capable than its predecessor. I tested two versions at home back-to-back — the new off-road oriented X-Pro Prestige trim and the SX Prestige Hybrid AWD (We haven’t driven the PHEV yet). And after two weeks of pure, unadulterated Sportage, I believe there’s a clear answer.
The 2023 Kia Sportage X-Pro looks cooler

The Sportage received one of the better automotive makeovers in recent memory; the fourth-gen looks like the current generation’s middle school photo. And the X-Pro is the best-looking version of this new Sportage, by far. It’s tougher and more adventurous with knobbly all-terrain tires, a 1.5-inch lift and roof rails. The black contrast roof adds a premium touch.
But the aesthetic gulf between the X-Pro and the hybrid Sportage isn’t dramatic, unless you’re obsessing over your Kias. My test vehicles that came successive weeks weren’t that far apart in color…. and no one in my family noticed I had switched cars.