There’s big money in big luxury these days. Pickup trucks — long America’s best-selling passenger vehicles — have gone from utilitarian workhorses to livable family transports to full-on fancy machines. Customers love such trucks because they combine the fancy features of high-end cars with the capability and confidence of bedded, body-on-frame Brobdingnagians; auto manufacturers love them because they’re insanely profitable.
But while the pickup truck market may not have much appetite for rigs wearing traditional luxury brand names — remember the Cadillac Escalade EXT, the Lincoln Mark LT, the Lincoln Blackwood with its fake wood-trimmed bed? — sport-utility vehicle buyers have shown no such issues. These days, there are as many luxury SUVs out there as there are mainstream ones, if not more.
Still, given the size of the potential market, there must be some percentage of buyers out there who want their SUV with the nice bits, but not the ostentatious badge. Hence the existence of High Country Chevys, Capstone Sequoias, Platinum Fords — and, perhaps most notably, GMC’s Denali line of sport-utes and trucks. And since the automotive marketplace, like nature, abhors a vacuum, carmakers are constantly trying to find new ways to fill white spaces between existing models, no matter how small they might seem. Which brings us to the GMC Yukon Denali Ultimate.
What’s special about the GMC Yukon Denali Ultimate?

It’s about as fancy as an SUV can be without slapping on the sort of badge that will make a certain type of neighbor or relative offer up a snide remark. (“Oh, you bought a Mercedes? Must be nice.”) In price and position, it’s meant to slide between the regular Yukon Denali and the Cadillac Escalade.
Mechanically and electronically, the changes are few. The biggest is the arrival of General Motors’s excellent Super Cruise semi-self-driving tech to the Yukon, which enables drivers on select divided highways to take their hands off the wheel and do all sorts of things the fuddy-duddies at Consumer Reports would rather you didn’t, just so long as your eyes stay on the road and you’re ready to spring into action if things turn FUBAR.
Outside, the tweaks are subtle. Dark-tinted chrome trim (GMC calls it “Vader Chrome,” in an unexpectedly silly move) sits on the grille and other places traditional brightwork would on lesser models. Paired with the blue-gray Titanium Rush Metallic paint of my test car, it made for an unexpectedly classy treatment — at least as subtle as a three-ton SUV with a price tag smacking up against $100,000 can be.