Car demand soared after the pandemic. New car inventory dwindled due to supply chains and a chip shortage. That allowed dealers to capitalize by marking up vehicles. And not surprisingly, they have seen record profits.
That trend has tapered off a bit, with the latest iSeeCars.com study showing the average new car selling for 8.8% above the sticker price — down from 10.2% in July 2022. Full-size pickups in particular appear to be going for around MSRP. Even some new electric cars like the Cadillac Lyriq are doing the same. But certain popular vehicles — some of our favorite crossovers, SUVs and sedans — are carrying markups of more than 20% over MSRP with buyers willing to pay.
Here are the 10 vehicles with the largest dealer markups right now.
1. Genesis GV70
Genesis- Average Price: $56,476
- Average MSRP: $44,299
- Markup: 27.5%
