Like many a carmaker these days, Mercedes-Benz is largely pursuing a strategy of offering the same flavor of automobile in different sizes. The new all-electric EQE and EQS look almost identical, and you can bet their future SUV siblings will as well; the GT and GT 4-Door could be confused for one another from the front if you didn’t have them side-by-side for reference. It’s even present in their naming strategy; there’s a reason Mercedes rebranded the GLK-, ML- and GL-Class SUVs as GLC, GLE and GLS, and it ain’t because their badge supplier was offering a deal on the letters G and L.
But there’s precedent for this move at Mercedes — and it’s the C-Class. Even more than the E-Class, which often has a bit of its own distinct design flavor (remember the quad-headlight era of the 1990s?), the compact C has long been a shrunken-down version of the range-topping S-Class in looks and vibe.
So, with an all-new C-Class hitting the streets this spring for the 2023 model year, we took it for a spin in upstate New York to see if it still manages to serve up S-Class vibes at a Ford Mustang GT price.
What makes the 2023 C-Class special?

Well, all the things that generally make a Mercedes-Benz special: elegant design, a supple ride, solid construction, loads of technology, etc. The C-Class is certainly built to a price point in a way the more expensive E and S aren’t; the doors feels a bit less substantial, the trim a bit cheaper in places. Still, it exudes the sort of Germanic stolidity and substance that has long characterized the brand’s cars.
For another, it’s likely going to be one of the last all-new Mercedes products to launch with gasoline power under the hood. Starting in 2025, every all-new car with a three-pointed star will be electric, according to the brand’s current plan; given the brand’s usual refresh cadence, that means that, after this new C-Class, we’ll likely see one more new E-Class, a new batch of GLC / GLE / GLS SUVs, and then…nothing but EVs from here until the sun goes dark.