If you’ve ever ventured to one of the tonier beach towns of America — your Nantuckets, your Hamptons, your Newports (Beach or otherwise), your Vineyards Martha — odds are good you’ve seen a fair number of very nice open-top vintage off-roaders tooling around. Old-school Land Rover Defenders are the most obvious example of this trend, but keep your eyes peeled and you’re liable to see a decent number of Jeep Wranglers and CJs, an occasional Ford Bronco, maybe even an International Scout or Chevy Blazer if you’re lucky.
One type of boxy soft-top SUV from days of yore you aren’t too likely to catch a glimpse of, however: the Mercedes-Benz Gelandewagen. Oh, you’ll probably see plenty of new G-wagens — the four-door, V8-powered beasties that have been a staple of hip urban locales and super-bougie suburbs since M-B USA began officially selling them here about a decade and a half ago. But the older, more varied versions — the ones with different wheelbases and powerplants that were largely forbidden fruit for Americans for roughly three decades — are extremely rare, cursed — or blessed — to obscurity by their gray-market status and less-luxurious traits.
But like nature, the car world abhors a vacuum. So with the market for boxy off-roaders booming and restomod Land Rover Defender builders coming out of the woodwork in recent years, it’s not too surprising that someone would try and make old-fashioned Gelandewagens into new-fashioned oceanfront lifestyle machines.
And that’s exactly what Expedition Motor Company is aiming to do.
“You have to have the right lifestyle for [an EMC G-wagen]”

That’s straight from the mouth of EMC founder Alex Levin, who has a little experience with Gelandewagens; while his company has only been in existence for a couple years, his fate has been tied to the G-wagen since he first had the chance to steer one at age five.