Jeep launched the all-new fifth-generation Grand Cherokee this year. They put out the three-row Grand Cherokee L version first. Why start with the three-row model? Basically, Jeep needed it — asap. The Grand Cherokee is the brand’s best-selling and arguably most important vehicle. Buyers love it. But families were outgrowing the flagship two-row model and Jeep had nowhere for them to go. Now they do.
The Grand Cherokee L is not the brand’s first foray into three-row SUV territory — Jeep tried to make the big and uber-boxy Commander happen to no avail in the 2000s — and they are hoping the market, currently obsessed with three-row crossovers, will be more receptive to a similar concept this time around. It probably will.
Jeep let me behind the wheel of the sumptuous Summit Reserve trim Grand Cherokee L to cruise around Detroit on a steamy day last week. The new SUV is great to drive. It’s spectacular to sit in. And it will redefine what you think of Jeep, which has progressed from humble adventure vehicles to being a full-on luxury brand.
What is the Grand Cherokee L Summit Reserve interior like?

Stunning. I don’t often lead off a review discussing a vehicle’s interior. But the inside is the value add for the Grand Cherokee L and what will distinguish it in a crowded segment. Jeep wanted the Summit Reserve trim to match up with any car interior on the market. And, outside of Rolls-Royce and Maybach, Jeep can credibly make that claim.
The Summit Reserve features hand-wrapped and quilted Tupelo Palermo leather, a step up from the lesser Nappa and Capri leathers offered on lower trims. Jeep pairs that with a trim-exclusive open-pore Waxed Walnut wood. As impressive as the material quality is the detail and texture with almost every button and knob. You stop and ponder the incredible craftsmanship that went into integrating the start button into the wood panel. Then you realize Jeep put that much effort into a feature obscured by the steering wheel no one will ever see.
Kia made the $40,000 Telluride feel like a $60,000 SUV. Jeep made the $65,000 Summit Reserve Grand Cherokee L feel like a $100,000 SUV. I’ve driven a Maserati SUV that cost nearly three times as much and was not nearly as swanky.