Cadillac has a storied history in American automaking. The brand did not just become the zenith of carmaking, providing the world standard for performance and luxury; its name, Cadillac, became a byword for doing so: the Cadillac of whatever human endeavor.
The brand has faded a bit while trying to reinvent itself over the past few decades, a trend that seems likely to continue. The next chapter will be as the quasi-alliterative focal point of GM’s massive electric vehicle onslaught.
So with yet another transitional moment about to happen for the brand, we’re looking back five of Cadillac’s most important cars, spanning more than a century of car manufacturing.
Cadillac Model K (1906-08)

The “Standard of the World” was a hell of a marketing slogan. It stems from the 1907 Series K, which won the 1908 DeWar Trophy for feats of motoring excellence (or performance stunts) in Britain.
Cadillac plucked three cars from inventory in Britain, disassembled them, scrambled the parts and reassembled three new vehicles for a 500-mile drive. Sure, Rolls-Royce won the DeWar in 1907 and Daimler won the award in 1909 — but still, you can’t knock the marketing.