The Ford Bronco Configurator Is Live. Here’s How We’d Build Ours

Ford launched the Bronco back in July. Now, you can finally build one online.

Published October 23, 2020

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Updated October 20, 2022

Ford unveiled the new 2021 Ford Bronco back in July, gave us a ride in it shortly thereafter, and has spent the last few months dropping persistent teasers about how customizable it is. Now, at long last, the full Bronco configurator is live on the website for the 190,000 or so reservation holders (and many addition lurkers) to start building out their dream versions.

How you would build your Bronco is a matter of personal taste. Here is how we at Gear Patrol would option ours.

Will Sabel Courtney – Motoring Editor

Black Diamond: $43,225

“For me, a Bronco is all about getting back to basics (without, y’know, sacrificing the comforts of a modern-day car). I kept it simple: mid-level Black Diamond trim, stick shift and 2.3-liter engine.

No Sasquatch Package (am I really gonna be doing that much extreme off-roading?), but I did take the full-time 4WD system, the Towing package and the $1,495 Mid Package that seems to be the only way to get heated seats. Still slightly shocked that I hit $43K, but hey, welcome to 2020.”

Tyler Duffy – Motoring Staff Writer

Big Bend: $35,375

“I’m a man of simple tastes and mild off-roading needs. I chose the second-tier Big Bend for the bigger all-terrain tires. I chose red because that was the color of the Jeep Wrangler I drove in high school. I think the Bronco looks better as a two-door., so I went with that.

I stuck with the 2.3-liter four-pot to get the manual transmission. I avoided the Sasquatch package because it would be overkill for me and 35-inch mud-terrain tires may not be so nice on the highway. My one option was the sound deadening roof for $495 because having that option makes me feel as though that may be an issue.”