Mercerdes-Benz takes every new car seriously — but that’s doubly so for a new S-Class. The model formerly known as the Sonderklasse has been the standard-bearer for the brand for decades, and it’s earned a place in the hearts and minds of the world as a result; when people think Mercedes, odds are good they think of a long, imperious sedan with a three-pointed star standing tall on the hood.
As such, it’s no surprise that the all-new Mercedes-Benz S-Class seen here — unveiled, after plenty of teasing, on September 2nd — is a tour de force of technology, design and engineering. The S-Class exists to move the ball down the field for Mercedes as a whole, so every time a new version hits the street, Daimler aims to outfit it with the best features it can manifest.
The new model comes laden with high-tech features that make the car more efficient, more powerful and closer to that dream of self-driving cars — and, of course, a remarkably comfortable place to spend time.
The new S-Class is all about “sensual purity”

“Sensual purity,” in case you didn’t know, is the name of Mercedes-Benz’s current design language — one that favors sleek, elegant curves and surfaces over sharp lines and angles. For the new S-Class, the design team worked to add a bit of visual tension to the design, in order to intrigue the eye.
The three-bulb headlamps (an S-Class signifier) are subtly three-dimensional; out back, the horizontal tail lamps’ triangular shape breaks up the smooth surface of the rear. Along the flanks, just below the windows, what Mercedes calls the “catwalk line” connects the two, creating an optical illusion that the car is lower than it is. (It’s actually taller than the previous model, but you wouldn’t know that to look at it.)