There are many different SUVs (and one pickup truck) on offer at Jeep. That, of course, leads to the question: What is the best Jeep for you to buy?
Well, it’s essential to start with a solid foundation of knowledge and research. Here, we present a complete overview of the Jeep model lineup from off-roading trucks and SUVs to family crossovers, including the brand’s history and terminology.
This guide covers everything you need to know before buying a Jeep to help you arrive at the dealership prepared, confident … and possibly more knowledgeable than your Jeep sales associate is.
The History of the Jeep brand

Jeep is an American SUV and truck manufacturer and a division of European conglomerate Stellantis. The company started when Willys-Overland began producing civilian jeeps, commonly abbreviated to “CJ,” after World War II. (The origin of the word “jeep” itself is rather murky.) Willys received the trademark for “Jeep” in 1950 and merged with Kaiser Motors in 1953 to form Kaiser-Jeep. American Motors Corporation later bought that company in 1970, then Chrysler bought AMC in 1987. Fiat Chrysler merged with Group PSA to form Stellantis in 2021.
WWII-era Jeeps were designed to go anywhere. That plucky off-road capability has defined the Jeep brand since. The first CJs were boxy, two-door off-roaders, modestly upgraded from their military versions. Jeep expanded its oeuvre in later years, producing wagon-style SUVs like the Cherokee and Wagoneer. In recent years, Jeep has branched out further into road-dwelling crossovers — off-road capable vehicles carry a “Trail Rated” badge. On various occasions, Jeep has also dabbled with pickup trucks.
Jeep helped initiate two massive automotive industry trends: accessorized off-roading and the SUV-as-family vehicle. Recent moves to bring Jeeps more upmarket and make them more practical have led to the division’s most robust sales ever.