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Maranello, Italy, was abuzz this week, as the home of Ferrari was still coming down from celebrating its first hometown Formula 1 win in nearly a decade after Charles LeClerc took the checkered flag at Monza. The good times would continue to roll into the workweek, as Ferrari’s production car side unveiled two new convertibles — the 12-cylinder 812 GTS and the V8-powered F8 Spider — as part of Universo Ferrari, a new three-week program that invites clients and fans alike to the supercar maker’s factory for an intimate experience.
A Ferrari needs to exude a few qualities in order to ever leave the drafting board: Wild power, great performance and uncompromised passion must be obvious, as per the marketing jargon in the media presentation. Spiders, as Ferrari calls its roadsters, must go even further; they need to make you want to feel “wind-in-your-hair-delight,” said chief marketing officer Enrico Galliera.
A new €750 million investment to redesign Ferrari’s product range and architecture is underway, he said, focusing on three pillars: unpredictability, exclusivity and developing new technologies. One concept that fit neatly at the intersection of those values had been kicking around Maranello for a while but is only now seeing the light of day: a new V12 roadster, the 812 GTS.
The last drop-top front-engined V12 Ferrari offered was the 365 Daytona GTS/4, revealed 50 years ago. In the decades since, the market (including Ferrari’s top clients) begged for a new iteration. Ferrari acknowledged the demands and did…nothing.
A key reason for the company’s success, said Galliera, is letting whoever wants to own a Ferrari “wait and dream for it. It makes the emotions at delivery higher.” He smiled, revealing that this belief is one derived from Enzo himself. Let the masses shout; Ferrari will answer when it’s ready.
Which, apparently, is now. The 812 Superfast has the first chassis in the current product range capable of basing a V12 spider on, to hear Ferrari tell it. Head of design Flavio Manzoni illuminated the details that make a berlinetta — a front-engined convertible, in Ferrari parlance — visually appealing: an elongated hood that demonstrates the size of the lurking V12, a cabin moved back for a fastback feel. Manzoni knew these had to remain for the 812 GTS.