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Americans love pickup trucks. Americans love Jeeps. Yet, for the last 27 years, the latter’s parent company Chrysler has abstained from capitalizing on what seemed like an obvious layup: slapping a cargo bed on the back of one of its off-roaders. Until 2019, at least, when at long last, Jeep created a pickup truck and dusted off the Gladiator nameplate for its made-in-Ohio tailgate.
In a stroke of genius (okay, maybe just common sense), Fiat-Chrysler chose to base its new truck not on the petite Renegade, compact Compass or soccer mom-issue Grand Cherokee, but on the exceedingly popular Wrangler — an SUV that, not coincidentally, happened to be all-new and better than ever for 2018. Not surprisingly, the Reese’s Peanut Butter Cup-simple formula — You got pickup truck in my Wrangler! You got Wrangler in my pickup truck! — has proven exceedingly popular in theory; Gladiator stories have proven a bottomless well of traffic for automotive websites, while Jeep is so confident in the model’s success, it’s offering hyper-low lease rates on the assumption the truck will hold value better than government bonds.

The Good: Take everything you like about the Wrangler — the timeless styling, the off-road prowess, the confident height, even the ability to peel off the doors and roof — and add the utility of a five-foot-long cargo bay. It’s an off-roader, a five-seat family car, a convertible and a pickup truck all in one. It’s all good.
Who It’s For: More the pickup lifestyle set than farmers or contractors. (Then again, the former tends to make up a significant chunk of the multi-million-annual-sales pickup truck market, while the latter are more apt to choose full-size pickups like the Ram 1500 or Ford F-150, if not the mightier heavy-duty rigs.)