These days, however, GM’s luxury arm has a lot of competition from other marks both foreign and domestic, and something had to change. Cadillac came up with a 10-year plan to revitalize its image, and the XT4 crossover is a large part of that plan’s acceleration.
“We’re very much back in the luxury conversation,” says Steve Carlisle, President of Cadillac, who say the initial phase of the 10-year plan succeeded in establishing Cadillac’s brand identity. Now, a growth in portfolio – as well as other strategies – kick off with the XT4. As a frontrunner of a new future, it’s a very conservative entry, but it doesn’t explode out of the gate.
The Cadillac XT4 is all new from the ground up, built on a freshly developed subcompact SUV platform and paired with a new 2.0-liter turbocharged engine. Caddy endeavored to make a vehicle that satisfies the brand’s standard of luxury, is engaging to dive and still retains the convenience provided by a crossover.
The XT4 is an optimistic move in the segment, especially thanks to its styling. The exterior is clean, with a solid facia highlighted by striking headlamps with cascading LED daytime running lamps. These give the graphical profile a very sharp countenance that supports the broad grille. Same goes for the rear, with its tail lamps that ride up the car’s edges, framing the back hatch. Everything in between is suitable enough, which seems to be the prevailing issue throughout the XT4: not much going on in the “in-between” parts.
Let’s take the interior, for an example. The driver position gets its due attention, but things start to fall off from there. It’s also where the premium experience begins to falter. The wheel, though chunky, feels light, regardless of driving mode. Behind it, two standard gauges besiege a digital information screen that conveys useful information but is light on configuration. It falls on the eight-inch infotainment screen to be the technological centerpiece, but in this cabin, it feels disproportionally small and particularly lonely on a dashboard that doesn’t have much else visually going on.
To be clear, all of this works just fine – the system has both touch and rotary dial interfaces, is easy to use, and has Apple CarPlay and Android Auto compatibility – it just doesn’t sell the luxury experience as well as competitors. Same thing for the gauge cluster information display. It does its job, but is just very matter-of-fact, performing its function without style or grace. There’s something to be said of a clean cabin bereft of the multiple, mission-control-style displays that test driver attention limits to their extremes, but the presentation underwhelms.