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Ford’s latest addition to the mini SUV family is the EcoSport (pronounced ‘echo’ sport). This is a car built to get city dwellers out of town for the weekend: it’s small yet capable, squeezing into tiny parking spots that are normally saved for the town’s smart cars. Its roof is slightly lower than a typical compact SUV, but you still get that elevated feeling from the road. The backseat leaves much to be desired, but for young adults without kids and other couples, this economy car could fit all the right boxes. While the car has technically been around in Europe and South America since 2003, this is the first year that it was presented to the U.S. market.
The Good: It’s small yet mighty, and packs a heavy punch in terms of storage. The middle seats fold down so you can easily fit two bikes in the trunk. The roof rack rails with crossbars provide an added layer of storage that urbanites will appreciate. Getting in and out of the car is a breeze thanks to extremely upright seating that’s plenty comfortable for long car rides. “If you have an Alexa account and have the Ford and Alexa app on your phone you can ask Alexa what’s the forecast [while driving],” Joe McCarty, brand manager for the Ford EcoSport says. “The flip side is that from your phone and Alexa device you can say ‘Alexa, start my car’ and it’ll start remotely. The 110-volt conventional outlet in the backseat is key, along with the two USB ports in the front seat.
Who They’re For: There are two main targets for the EcoSport. “First is millennials, who want a good-looking car that’s capable, affordable and able to stay connected to the social scene,” McCarty says. Young adults that are starting to have children need a car that’s going to grow with them. “The other end is empty nesters or baby boomers who do not need [that much space in a car], so they downsize,” McCarty says.
Watch Out For: The swing-out tailgate — it opens horizontally rather than vertically, like a hatchback — making it difficult to parallel park and access cargo. When parking you have to leave some space behind you, or there’s no chance you can get inside. If you have a parking spot, garage or driveway, this isn’t an issue.
Anyone sitting in the front seat who is 5’10” or taller will have to push back the seat, removing any leg room that once existed in the second seat. While the back seat could work for car seats and small children with short legs, as soon as your kid is out of a booster, you’re going to have to find a car with more legroom.