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GMC unveiled the new Sierra Denali in March. The company set out with two clear intents. GMC wanted the Sierra Denali to be more than a rebadged Silverado. They wanted to do that by building a commanding, opulent, and tech-savvy truck that would “win the battle in the Home Depot parking lot.” I can’t vouch for the power dynamics at your local Home Depot. But, after sampling the redesigned truck at a media drive in Newfoundland, I can assert that GM largely succeded on both counts.
The Good: The truck incorporates clever engineering. The MultiPro tailgate performs six different functions, including a step rated to 375 pounds, two different load stop setups and a work surface. The CarbonPro box cuts 62 pounds (not that you would notice) and GM asserts it is virtually indestructible. There’s a multi-color Head Up Display that can show the speedometer, navigation and other data on the windshield.
The ProGrade Trailering System integrates with third-party trailers, making the process easier, safer and more secure. It has the retracting and rear articulating MultiPro Power Step from previous models. There are a myriad of camera views and Bluetooth features to accommodate multiple phones I did not have time to play with.
Despite all the tech, the Sierra Denali seldom feels over-engineered. Nothing feels more complicated than it need be. There are some decidedly low-tech features. The PRND shifter, blessedly, is a traditional stalk. GMC incorporated boot-sized footholds into the rear corners of the bumper for bed access.
Who It’s For: This is for the premium truck buyer. This person is affluent (starting MSRP: $58,000). He or she wants luxury SUV comfort with truck utility for yard work, home improvement projects or boat towing. Two rows of seats are plenty with the kids out of the house.