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The full-sized truck market is not a Big Three pissing contest. It is the Big Three pissing contest. These are America’s best-selling and most profitable automobiles. Manufacturers pour extraordinary amounts of time, energy and engineering nous to produce updated and innovative vehicles. Ford, Chevy or Ram, the next generation will be a great leap over what came before. It needs to be. Jobs depend on it.
That competition yields quality vehicles. But, it makes distinguishing them tough. Every truck incorporates the latest and greatest options and features. Whatever distinctions arise are often too trifling to override entrenched brand loyalty. It’s hard for manufacturers to alter the paradigm.
I drove a sampling of 2019 Silverado offerings in Wyoming and Idaho. I use the term “sampling” because it would have been impossible to drive every iteration. Chevy purports to offer “unlimited choices” with the Silverado. That claim is not technically correct, but the sentiment is not far off.
The Silverado stable for 2019 includes eight different trims with unique styling, ranging from the humble Work Truck to the loaded High Country. The Silverado can have six different engines with three different transmissions depending on the trim. There are two different fuel management systems. There are RWD and 4WD versions. There are three different cabs and three different box lengths. There are four different types of tailgates. Toss in multiple convenience, towing and off-road packages. That’s just for the 1500 edition.
Chevy will give you the exact truck you want with the Silverado. Knowing exactly what you want beforehand is imperative.