The 2023 SEMA Show is happening in Las Vegas this week. And as usual, Toyota did not disappoint with its offerings. Toyota didn’t bring another camper to rival Tacozilla, sadly — but the brand has revealed some very cool custom trucks based on the all-new 2024 Tacoma and vintage Land Cruiser models.
The FJ Bruiser Concept


The FJ Bruiser is a 1966 FJ45 Land Cruiser pickup converted into, as Toyota calls it, a “King of the Hammers-worthy rock crawler.” What does that entail? Well, for starters, Toyota Motorsports garage fabricated a full-tube chassis and roll cage for the truck fitted to a custom frame. The powertrain is just a bit livelier than the original truck’s: it’s a modified version of the TRD NASCAR V8 pushing out 750 horsepower in this guise.
Off-road mods include a full trailing arm suspension, Fox shocks, Eibach springs, 42-inch BF Goodrich Krawler T/A KX tires and 20-inch Beadlock wheels. The truck also has a CAMSO track underbody with a “tank mode” to power itself off any obstacles.
We don’t expect any stock Toyota trucks to offer 42-inch tires or suped-up NASCAR engines in the future. But Toyota likely will make a huge push to bring aftermarket Tacoma and Tundra modification in-house.