There are billions of drivers in this world … but only a handful can compare to Jenson Button.
I certainly can’t, at least. And unless your name happens to be Max Verstappen, Lewis Hamilton or Fernando Alonso — the latter two of whom he counts among his former teammates — odds are good you don’t count amongst his equals, either. The 43-year-old Button rose to fame in Formula 1, where he competed for a whopping 17 seasons — starting in 2000 and sticking around until 2016. In that time, he racked up 15 wins, the crowning achievement being winning the Drivers’ World Championship in 2009.
Gear Patrol sat down with the F1 champ at The Quail, a Motorsports Gathering, during Monterey Car Week, where he was in attendance as both a recently crowned Rolex testimonee — the brand’s term for its hand-picked ambassadors from the highest echelons of racing, golf and music, an honor to which Button was named in 2022 — and as a man revealing his new $2 million Lotus Evija electric hypercar to the world for the first time.
His ties to Rolex, Button says, share some commonality with the sport that made him famous. “Rolex is a luxury brand, and Formula One is a luxury brand, kind of,” he says. “So it works really well.” Watches, like race cars, involve packing intricate machinery into a very precise form with minimal waste. “When you’re very limited with what you can do with a package, it’s all about attention to detail.”


At left, Button at the Lotus stand at The Quail in front of the new Type 66 track car; at right, Button’s bespoke Evija.