Toyota sells a lot of different SUVs, but none of them are quite an ideal fit large families. The Highlander gets tight if you go for the third kid; the Sequoia is beefier, but lacks cargo space to an almost comical extent behind the third row. For the 2024 model year, however, Toyota is taking another crack at getting that family mix with a new three-row family hauler to slot between them: the Grand Highlander.
Grand Highlander sounds (not coincidentally) like the Jeep Grand Cherokee. And that’s the paradigm Toyota hopes to follow with it. Buyers really dig the Highlander. The Grand Highlander builds on that appeal by being bigger, bolder, more premium-feeling and more capable on-road. It’s a big Toyota SUV that’s tailored for Costco trips rather than crossing the Serengeti.
Toyota brought me to Hawaii to drive the Grand Highlander for a day (and, yes, check out the all-new 2024 Tacoma). Cruising the Big Island’s plush Kohala Mountain Road was, literally and figuratively, about as far away from “celebrating the chaos” of family life as I could get. But it did provide a useful sample of what the all-new crossover has to offer — which is quite a bit.

The 2024 Toyota Grand Highlander: What We Think
Building the Grand Highlander was a no-brainer for Toyota, and they executed it well. The Grand Highlander is more than a stretched Highlander. It looks stately (my wife asked me for details about it after only seeing a picture); it’s comfortable to drive; and the trio of powertrains offers buyers a broad range of performance and efficiency that competitive midsize three-row kid haulers can’t match.
Technically, Toyota had this efficient, practical niche covered with the Sienna. But the Grand Highlander does minivan duty without slapping you in your face with your parenthood status every time you look at it — which is important. The Grand Highlander will be a sales hit for Toyota, and it deserves to be.
