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When Dodge released the second-gen Ram 1500 in 1994 with its imposing semi truck-esque styling, it marked a departure from nearly 30 years of rather unimaginative boxy design. That “big rig” front end was forever etched into my brain when I watched, as many of my generation did, as Bill Paxton outran that ‘ol evil tornado in the 1996 classic film Twister. Though that film runs like a showcase for the Ram, the finest explanation of what that truck represented comes via the YouTube channel Regular Car Reviews in their review of a ‘97 1500 model with such quotes as “it was forever pulsing with testosterone and masculine Van Damme assurance.”
Since the 1990s two main things have happened when it comes to pickups: they’ve gotten increasingly bulkier and feature much nicer interiors. Still, at the end of the day, they’ve been limited by the fact that they are purpose-built vehicles — and that purpose is to be great at hauling stuff, not people. The 2019 Ram 1500, however, is the first pickup I’ve driven that doesn’t make excuses or compromises when it comes to doing “car stuff” and it damn sure still does “truck stuff.”
The Good: What everyone has been talking about since the 2019 Ram was unveiled at the Detroit Auto Show is the massive 12-inch screen that’s the centerpiece of the redesigned interior. FCA’s UConnect infotainment system has an upgraded processor that makes it snappier; plus, you can effortlessly switch between tasks by swiping the same way you would on a smartphone and in the same way can rearrange things to suit your tastes. The resolution on the massive screen is right up there with units found in any German luxury car, if not beyond them. It’s more intuitive than what you find in a Volvo or Tesla, the only other automakers offering this kind of digital real estate.
There are too many thoughtful finishing touches to list here, but among my favorites were the many different map display styles which included “cartography.” By selecting this the navigation map goes tan, your location icon is a red arrow and little trees are displayed when you’re off-road. It’s a minor detail, but it’s the kind of thing that reminds you that these folks took their time and all the minor details add up to one impressive total package. There are available luxury touches you won’t find in any other pickup truck (real wood with real wood branding anyone?) more storage than you will know what to do with (like a 40-liter center console), superb ergonomics (redundant analog switches for Luddites) and all the while it retains signature RAM durability.
Who It’s For: Honestly, Ram has covered all the bases with their range of 1500 models. From the basic Tradesmen with vinyl seats all the way up to the top tier Limited with acres of leather inside, there’s a Ram for everyone, especially first-time pickup buyers. I’m convinced that anyone would be comfortable driving one of these trucks and should not be put off by the size of them.