Ford scored a smash hit with the Bronco. But since its launch back in 2021, it has been a tough vehicle to buy. Ford was swamped with orders at launch. A myriad of supply chain issues — including but not limited to the chip shortage and roof production problems — has kept Ford from filling them promptly. The result — like the F-150 Lightning and Maverick — has been closed reservation books and lengthy waits for those holding a reservation.
Ford is about to reopen the order books for the 2023 Bronco. But there are a few catches. Here’s what you need to know.
FordCome Monday; you’ll be able to order a Bronco.
Ford has confirmed they are reopening the books for the 2023 model year on March 27, 2023. But you’ll have to act fast to order a Bronco; the order books only stay open for 24 hours. And you won’t be able to order every type of Bronco.
Which 2023 Broncos won’t you be able to order?
Ford confirmed that the production of manual transmission Broncos has been paused for the rest of the 2023 model year. The same pause will apply to the tough-mudding Everglades trim and the base model Bronco. Ford Authority reports that ordering specific Bronco options — the Sasquatch package, the Lux Package and the molded-in color hardtop — may be constrained.
Why is Ford limiting the Bronco trims?
Ford told Road and Track the changes are part of the preparation to launch the 2024 Ranger in America. The Bronco and Ranger are heavily related and will be built on the same line at Ford’s Michigan Assembly Plant. Ford is “maximizing commonality on the assembly line” to facilitate both the launch of the Ranger and as many Broncos to reservation holders as possible.
Tyler Duffy
