A few years back, Volvo branched its performance tuning arm, Polestar, into an independent, premium electric performance brand. In 2020, Polestar led off with the Polestar 1 — a 619-horsepower plug-in hybrid sports coupe. It’s a very limited run; Polestar is only building 1,500 of them globally. It’s jaw-droppingly expensive, starting at $155,000 — nearly $20,000 more than a Porsche 911 Carrera GTS. And it still looks like a Volvo — a sexy Volvo, sure, but still very much a Volvo.
The Polestar 1 is a car rife with contradictions. Is it the car of the future? Is it the outmoded car of a plug-in hybrid future that never materialized? Did it make the intended statement about Polestar’s intent? Was it a non-entity? Will it be rare and collectible? Or will it be remembered as rare and weird?
Polestar offered us one last 48-hour turn behind the wheel in a Polestar 1 before it leaves production in a bid to find out.
Driving a Polestar 1 makes you a de facto brand ambassador
When you drive the Polestar 1, friends, family members and (in my case) guys doing sewer maintenance in the street all have the same question — a variation of “what the heck is that?” It’s not because the Polestar 1 is particularly striking, although some may say it is; it’s because the general (non-obsessively automotive media-reading public) doesn’t know what Polestar is.
There are no Polestar dealerships (in the traditional sense). The logo isn’t familiar. Most people probably haven’t seen a Polestar in the wild, much less the super-rare Polestar 1. And unless you want to be awkward and abrupt with a Polestar 1 in the driveway, it’s now your responsibility to educate them.