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At Skywalker Ranch — George Lucas’s secretive workplace, which was our home base while driving the new Lexus LS500 — things are never quite as they seem. First, there’s the property itself, a sprawling ranch-like compound set in a lush valley, with the main building designed to resemble a Victorian mansion, even though it’s purely a business facility with no actual bedrooms. Then there’s the interior of that primary spread, which I imagined to be stuffed with R2-D2s, Vader costumes and Imperial walkers. There’s nothing of the sort. Just a few discreet cabinets with some lightsabers, Indy’s bullwhip, and a few small models. That’s it.
But what is in the house, it turns out, is far better: all the things that influenced Lucas himself, rather than all the things from his career that would influence us. Artwork from Maxfield Parrish, Norman Rockwell and Auguste Renoir; carefully chosen representations of significant film, literature and music. They all reflect the craft of storytelling, and the effect is, frankly, far more satisfying and enlightening than a bunch of stuff we’re already quite familiar with.
I noodled over this challenge — giving fans what they expect versus what you think they’ll benefit from most — while driving around in the Lexus after my tour of the ranch. Does Lexus give the fans advanced self-driving capability that most real-world drivers still wouldn’t touch with a 10-foot-pole — or let that simmer a while longer and instead focus on delivering a core experience, on influencing their thinking and their senses rather than flashing the eye candy?
Lexus largely takes the former route with the LS500, for reasons either deliberate or not entirely of its choosing. The car comes with a surprisingly edgy new design — its headlights are shaped literally like Zs, for instance — and boasts significantly boosted comfort and convenience, all the safety features you should expect, plus a few cool new ones. But it’s remarkably restrained in its delivery of the kind of super-advanced semi-autonomous technology that Mercedes, BMW, Cadillac, Tesla, and others have been rolling out for years. It won’t truly drive itself down highways, won’t change lanes automatically and won’t ease itself in and out of tight parking spaces. These days, it seems surprising that a flagship model from a tech-savvy brand wouldn’t have all this.
2018 Lexus LS500 and LS500h
