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Unlike most carmakers, Land Rover doesn’t have the luxury of a wide range of body styles to adopt — they’re all SUV, all the time. The line-leading Range Rover is the statement vehicle, as luxurious as it is rugged, and exuding an aura of conquest. The Range Rover Sport — smaller, lighter, and faster, for the DIY go-getter. The Evoque syncs up with the edgy rebel; the Disco, the peripatetic explorer. But this time the storied British marque has taken to honing its lineup in terms of personalities instead. To wit, the new Velar.
But the new Velar — technically “Land Rover Range Rover Velar,” conversationally “Range Rover Velar” — is perhaps the most precisely targeted Land Rover yet, and as a result, also the riskiest. Its smooth lines, restrained detailing, and achingly precise proportions will be dismissed by many as boring, whereas others will see it as the most artistic and beautiful of the bunch. I vote for the latter. The Velar is an elegant departure in a lineup of relatively mainstream personalities, refreshingly daring in its simplicity and confidence. I see its market as the architects, the designers, the musicians — any driver who craves a degree of beauty in the products they choose to live with.
You can sense this differentiation everywhere. The crease that almost all cars have stretching from fore to aft is razor-thin on the Velar and as high as can be — barely an inch or so from the windows. The lower flanks are marked by sculpted concave recesses rather than additional character lines and lots of hard stops in the details. The door handles cinch up when not in use, like the retracting handles of the Tesla Model S. The burnished-copper detailing offers hints of distinction rather than outright stamps of color. The wheel proportions — the car designer’s Holy Grail of automotive perfection — are allowed to work their magic all the way up to 22 inches. That makes for a slightly brutish ride while traversing craggy mountain slopes, but my god you look good doing it.
2018 Range Rover Velar

Engines: 3.0-liter supercharged V6; 2.0-liter turbocharged inline-four; 2.0 turbocharged diesel inline-four
Transmission: eight-speed automatic, all-wheel-drive
Horsepower: 380; 247; 180
Torque: 332 lb-ft; 269 lb-ft; 317 lb-ft
Spec 4: $49,900