Over the last few years, Dodge has cultivated a distinct identity as the home of American muscle. Key components of that identity need to change over the next decade, due to the onrush of electrification — but Dodge plans to lean into the Hemi V8-powered bachelor party while it lasts. The brand recently inaugurated its “Never Lift” campaign — basically a two-year-long Advent calendar of muscle-related happening likely culminating with Dodge’s new electric muscle car.
Dodge has just unveiled the Never Lift campaign’s latest phase: new Jailbreak models for the 2022 Charger and Challenger Hellcat Redeye Widebody vehicles. The Jailbreak models offer what every Hellcat owner was craving: even more power. The package bumps the supercharged 6.2-liter Hemi V8 power output on the Hellcat Redeye to 807 horsepower. It also ramps up the factory customization options Dodge buyers can choose from.
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The Jailbreak models will “let buyers run free through the styling archives,” which will include most of the brand’s previous offerings and an assortment of new, Jailbreak-only options. Customers will be able to choose from seven wheels, six different stripes, six brake caliper colors, five types of seats, five types of exterior badging, four steering wheels, four seat belts and four floormats.
They’re called the Jailbreak models because there are no restrictions on color pairings. If you dream up a super-garish Charger or Challenger Hellcat Redeye Widebody, Dodge will build it for you.
Stellantis
Stellantis