The endless drip-drip-drip of leaks and speculation is over: Ford has finally unveiled the new 2021 Ford Bronco SUV. Now that we’ve seen the new off-roader, it’s time to compare it against its competitors.
Ford’s obvious target for the new Bronco was the Jeep Wrangler (and FCA is taking major steps to combat that new threat.) But if you’re in the market for a Bronco, you’re also the sort of person who would consider a Toyota 4Runner. And if you’re looking at a fully-loaded Wildtrak-trim Bronco, a Land Rover Defender may also be on your shortlist.
Below, we offer a quick rundown on the four off-roaders’ specs, pricing and features.
Ford Bronco

History: The Bronco is a new model for 2021, one that harkens back to the original first-generation Ford Bronco built from 1966 to 1977. Ford nixed the Bronco after 1996, but revived the model for 2021 after exquisite vintage ones became sought after vehicles (and Wranglers began minting cash for FCA).
Defining Feature: Modularity. The Bronco took the Wrangler’s customization abilities to the next level; it can be extensively modified off the lot with more than 200 dealer-installed accessories, as well as seven different trims at launch. It’s also designed to make it easy for not-particularly-mechanically-inclined owners to add and swap exterior parts with minimal labor. You can truly build a unique Bronco.