During a 1975 overland journey to Australia’s Top End, Tony Brown found himself making numerous repairs to the front bumper of his 4×4. At the time, there weren’t many high-quality accessories for off-roaders, so, not long after he returned to his home in Melbourne, Brown started ARB, making purpose-built accessories for the needs of 4×4 adventurers. ARB’s bull bar became one of off-roading’s most iconic aftermarket parts. Now, to celebrate four decades of off-roading, ARB is sending four extensively modified (naturally) classic 4x4s into the Simpson Desert in central Australia.
1976 Toyota Land Cruiser FJ40

ARB wanted to keep this older icon relatively close to stock, lightly modifying it with an ARB bumper, a Warn winch, a snorkle intake and a modest lift of 35mm at the front and 50mm at the back.
1994 Toyota Hilux

ARB chose the fifth-generation Toyota Hilux because it was the last to be fitted with a live-axel front suspension. ARB added a turbo kit to deliver 40 percent more torque than stock, differential lockers, new suspension and, of course, an ARB bumper.