Welcome to “Today in Gear,” your daily snapshot of the most important releases in style, watches, tech, motoring, fitness, home and the outdoors.
From a modern interpretation of the Baja Bug to an analog-adjacent camera, these are today’s most exciting new drops from Twisted, Fujifilm and more.
Today in Gear: The most important news in the product world, independently curated by our editors. Catch up on other key releases across all the topics you care about.

Twisted TBug
Thanks to Twisted, the Baja Bug will ride another day. The British restomodder has reimagined the air-cooled Beetles of yesteryear as a modern all-terrain vehicle, born from Charles Fawcett’s nostalgia for Baja Bug posters from his childhood. The TBug is “meticulously constructed from the chassis up,” Twisted says, combining long-travel suspension, oversized BF Goodrich tires, a hand-finished interior and modern LED lighting and electronics.

Fujifilm X Half
An entirely digital camera, the Fujifilm X Half is designed to mimic the experience of shooting on film, down to its manual film advance lever. It’s a fixed-lens camera with an 8.8 x 11.3mm sensor (essentially a 3:4 crop, like shooting half a frame of 135 film) with numerous built-in film modes, an image diptych feature (meaning you can combine two images into one side-by-side image), a video mode good for up to 1080/24 footage at up to 50Mbps and more. In the words of Richard Butler, who reviewed it over at our sister site DPR Review, it’s “objectively, a profoundly silly camera” — but that might be precisely what you’re looking for.

Hublot Square Bang Tourbillon 3D Carbon
Hublot squares off its Big Bang down to the movement structure with the Square Bang Tourbillon 3D Carbon. The hand-wound movement, with a four-day power reserve and tourbillon escapement, is built on a carbon fiber lattice frame, which can be viewed from both sides of the watch. The carbon fiber case consists of two pieces secured together with six exposed titanium screws.

MAAP x QUOC M3 Pro
The second intercontinental collaboration between Australia’s MAAP and England’s QUOC manifests as a first-rate road cycling shoe that beautifully balances performance, comfort and aesthetics. Highlights include two head-turning colorways (white and musk), laser-cut perforations for ventilation, a dual-dial micro-adjustment system, uni-directional carbon fiber outsole for seamless power transfer and a weight just over 8.5 ounces.