This Unprecedented Ford Bronco Restomod Is the Ultimate SUV Flex

Icon reimagines the classic Ford Bronco. Plus, an unexpected release from The North Face, James Bond-inspired Nike sneakers and more.

blue electric ford broncoIcon

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The product world moves at a mile a minute. From an EV Bronco with old-school aura to a beach-ready cooler, these are today’s most exciting new drops from Icon, The North Face and more.

Today in Gear: The most important news in the product world, independently curated by our editors. Catch up on other key releases across all the topics you care about.

blue electric ford broncoIcon

Icon EV Bronco

Old meets new in Icon’s latest creation: an all-electric take on the classic Ford Bronco. The company’s BR chassis brings Reiger Suspension, Brembo brakes, Currie axles, ARB locking front differential, limited slip rear and multi-link suspension. Meanwhile, the EV drivetrain promises 440 lb-ft of torque and over 500 horsepower. The Founders Edition is limited to just 10 units, with orders shipping in 2025.
The North Face Base Camp CoolerThe North Face

The North Face Base Camp Cooler

In a surprising move, The North Face is pulling a page out of Yeti’s warm-weather playbook with a cooler launch. Similar in format and styling to the Yeti Hopper, this soft-sided cooler has a 15-quart capacity, “best-in-class ice retention,” external webbing for attachments, suitcase-style handles and a removable shoulder strap. Whether it can perform to the same standards as the leader in the industry remains to be seen, but it’s a bold launch for the brand.
Nike Air Max 1 'Big Head Mode'Nike

Nike Air Max 1 ‘Big Head Mode’

With this surprising, nostalgic release, the Swoosh is honoring one of the most influential fictional characters in one of the strangest, coolest ways possible. These James Bond-inspired sneakers reference James Bond’s GoldenEye 007 Nintendo N64 video game, a first-person shooter that changed the genre forever. Complete with the game’s signature colors and iconography — including the iconic health and armor bars on the heel — the footwear even goes so far as to sport a pixellated version of the brand’s signature swoosh. Unfortunately, the preorders have already sold out, but there’s always a chance you can score these sneakers from third-party sites, and maybe (just maybe) there will be a restock.
specialized turbo levo 4 embedSpecialized

Specialized Turbo Levo 4

The Levo is already one of the best electric mountain bikes around, but Specialized didn’t rest on its laurels while giving it a major overhaul. Available in four trim levels, the latest generation boasts a number of updates, highlighted by the brand’s first ever e-bike in-frame storage, up to 4.75 hours of Super Range with up to 1,120Wh of on-board battery capacity and the ability to charge from 0 to 80% in less than an hour. The Turbo Levo 4 also features a Genie air spring smoothing out 150mm of rear suspension and a MasterMind head unit displaying real-time data visualization, ride metrics and customizable options. Bonus: At the highest level, the new S-Works 3.1 motor delivers up to 720 Watts of power and 111 Nm of torque.
Fujifilm Instax Mini 41 instant film cameraFujifilm

Fujifilm Instax Mini 41

The Fujifilm Instax Mini 41 is the successor to the company’s four-year-old Instax Mini 40, which was released in 2021. The instant film camera has a similar vintage-inspired design as its predecessor and most of the same shooting capabilities — it has an automatic exposure function that makes capturing photos super easy. The main difference is that it adapts the Instax Mini 12’s parallax correction feature, making it easier to ensure that your close-up photos (and selfies) are centered and focused.
a closeup of a roger dubuis watchRoger Dubuis

Roger Dubuis Excalibur Grande Complication

Roger Dubuis celebrates its 30th anniversary in 2025, and to celebrate, the brand debuts a watch that represents everything the brand does best. The Excalibur Grande Complication is the second grande complication from the maison, following the original from 2009. It combines three prestigious complications in one remarkable movement: a flying tourbillon, a minute repeater, and a perpetual calendar. But each complication is special. The tourbillon is powered by a pair of micro rotors, resulting in a 60-hour power reserve. The minute repeater chimes in the “Devil’s Chord,” a sinister tone once forbidden in religious ceremonies. Finally, the perpetual calendar displays the day and date in Roger Dubuis’ signature biretrograde format. The movement has received the prestigious Geneva Seal, indicating all 684 components have been hand-decorated, and tying everything together is a 45mm pink gold case executed in the brand’s bold and daring Excalibur design language. Just 8 examples will be produced, with the price available upon request.
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