If you’ve ever been in an Apple store and wondered about those sticks that everyone phone is perched on (just us?) then wonder no more. The brand recently won a patent for it, which has revealed what goes into these plain-looking but innovative retail displays.
The stands, which look like simple poles, have been painstakingly engineered to reduce movement through a special damping chamber when a customer interacts with a product. It’s just another example of Apple’s especially close attention to detail and illustrates just how much time and energy go into something that seems as simple as a retail display.
Today we’re taking a look at a new smart scale, fresh rain boots and an Alpha x BAPE collab. This is Today in Gear.
Today in Gear is our daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios. Send your most pressing product questions to [email protected].
New Lighting from West Elm

Start the new year off with a little extra brightness. West Elm just released a host of new lighting options, from sconces to floor lamps and table lamps. For ideal light-layering, interior designers recommend three sources in every room. Level up your living room with Zigzag Floor Lamp ($64), the Lola Table Lamp ($149) and the Sofia Sconce ($179).