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Liquid Death has hired Goldman Sachs in the hopes of going public by 2024. The company was recently valued at $700 million in a $70 million financing round led by Science Ventures. This was after the brand projected $130 million in revenue in 2022; and now looks teed up to double that amount in 2023. For what it’s worth, Liquid Death’s TikTok account is also the most-followed beverage brand in the U.S. With 2.9 million, and plans for a 2024 IPO, the company is running full speed ahead.

Today we’re taking a look at a new haptics shirt, table lamp and bourbon-based fragrances. This is Today in Gear.

Today in Gear is our daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios. Send your most pressing product questions to [email protected].

These Performance Tees and Polos Boast UV 50+ Protection

BUGATCHI

Bugatchi’s wide range of performance polos and t-shirts come equipped with ample UV protection (UPF 50+) so you can stay protected on your way to and from the office. Made with an ultra-soft four-way stretch fabric, they’re a comfortable all-day option. Nevertheless, smart details like three-button plackets and genuine shell buttons ensure the polos feel dressier in an office setting.

Bourbon-Based Fragrances

Oduoak

Professional whiskey blender Jackie Zykan has launched ODUOAK; a new collection of bourbon-based fragrances. Equipped with the keen sensory abilities she’s homed over years in the craft, Zykan explains that traditional perfume is based on neutral alcohol. Her version builds on top of aromatic bourbon derived straight from the barrel. The result? A rich selection of fragrances toting names like ‘Basecamp,’ ‘Blue Jay’ and ‘Walk of Shame.’

A New Water Filter With Added Virus Removal

LifeStraw

On top of filtering fresh water for traditional bacteria and parasites, the Lifestraw Peak Series Gravity Purifier With Virus Removal ($190) can protect users against viruses like Rotavirus and Hepatitis A. The ultrafilter membrane can process 18,000 liters of water in its lifetime (roughly five years of safe drinking water for a family of five), and requires no pumping. It’s also designed to safely collect microplastics, sand, dirt and bacteria like E.coli and Salmonella; so you can pack it out across the globe or into the backcountry.

Reimagine Every Sensation

OWO

Ubisoft recently teamed up with OWO to create the Assassin’s Creed Haptic Shirt. The shirt is lined with haptic points across your chest, stomach, lower back and arms; where you’ll feel ‘sensations’ triggered by any impact or parkour while playing. Users can calibrate these sensations via a mobile app, or customize and replace them. Compatible with the PS4, PS5, Xbox One, Xbox Series X/S and PC; fans can expect to see the confirmed price and release date closer to the Assassin’s Creed release on October 12.

Craighill Launched Its First Table Light

Craighill

Brooklyn-based Craighill worked with Gantri to create the Flux Table Lamp ($298). Inspired by a ‘serendipitous moment during a power outage,’ the Flux was designed to create (and illuminate) more intimate, intentional, rooms and spaces. The lamp’s designer, Hunter Craighill, says he hopes it can recreate the calming ambiance he found while waiting out the storm, and we can’t wait to see what he cooks up next.

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