In March of 2020, Wieden+Kennedy’s Asian-American Affinity group created a short film centered around the discrimination that Asian communities experienced during the pandemic. The film, titled ‘Call It Covid,’ pushed viewers to sit with their discomfort and ultimately amassed over 500,000,000 impressions after its initial launch. Now, the team is back with a third film entitled ‘My Sister.’ Self-described as an ‘occasion poem,’ the piece is a response to what is happening to all women today. It, “amplifies what the women of the world have begun: a revolution. And begins to do what hasn’t been done yet: connect them.”
Today we’re taking a look at a rare watch collection, weighted eye mask and a wildly unique chair. This is Today in Gear.
Today in Gear is our daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios. Send your most pressing product questions to [email protected].
Alpina Prepares a Very Special Launch
AlpinaTo celebrate its 140th anniversary, Alpina has queued up two 14-piece series. Each center around its authentic Calibre 490 — which was first released 85 years ago. The limited edition models will feature fully restored movements housed inside the original (nearly century old) watches. One series features a black dial, while the other showcases a silvered dial (though this will only be available internationally). To find out how to secure your own piece of Alpina history, click the link below.
