Leica and Panasonic have debuted a new partnership — “L²” (a nod to both “Leica” and “LUMIX”) — which sees the two labels teaming up to co-develop lenses and cameras and other related products. In a press release, the pair stated, “Through this collaboration, the two companies will jointly invest in new technologies that can be incorporated into camera and lens products, and will incorporate jointly developed technologies into each other’s Leica and Lumix products to further enhance their product capabilities.” This is a strong move for both parties, with Panasonic’s camera bodies often overshadowed by labels like Nikon and Canon, and Leica’s legacy of making incredible lenses (with mixed results in the mirrorless camera market). Stay tuned as the fruits of this partnership bear out in the coming months.
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