Today in Gear: End Your Week with Us

Tesla boss (and, frankly, love-him-or-hate-him meme lord) Elon Musk has made headlines yesterday for dropping a bombshell offer for Twitter, making a move to purchase and privatize the social media giant outright for a whopping $43 billion (at $54.20 per share). This salvo follows a will-they-won’t-they situation with Musk buying a little over 9% of Twitter with plans to join Twitter’s board before backing out earlier this week. Calling the move his “best and final offer,” Musk explained his rationale for the move in a letter to Twitter chairman Bret Taylor. “Since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form. Twitter needs to be transformed as a private company,” Musk said. While Musk is likely to bring innovation to Twitter, his reputation for attracting controversy and provoking reactions from… well, just about everyone, has those within the site concerned he’s going to make Twitter a haven for right wing politicians and those with a loose definition of the truth. Time will tell if Musk’s deal will actually go through, as the board actually needs to approve such a purchase and takeover. Stay tuned over… well, on Twitter, which is likely where most news of this deal will inevitably end up. Elon Musk antics aside, we’re diving in on an easy-to-love G-Shock watch, rumors on a sportier Ford Maverick and CRKT’s new “Butte” blade. This is Today in Gear.

If you’re looking for an unfussy G-Shock to add to your wrist, this is it.

G-Shock

You don’t need us to tell you, but we’re in the midst of a G-Shock resurgence. While there’s plenty of ways to go about adding a G-Shock to your collection (like, say, this incredibly cool, and yes, expensive, MR-G model) we love the primary-colored charm of these GA-2100 watches. Featuring solar charging capabilities and Smartphone Link connectivity via Bluetooth, it’s an unfussy approach to a classic.

CRKT’s new EDC blade is a real… Butte.

CRKT

CRKT’s latest release, known as the “Butte” (pronounced like “beaut,” like the city in Montana — even though this is named after the hills that surround Bend, Oregon) is a folding knife from designer Lucas Burnley. Designed with a contoured G10 handle, a one-handed assisted opening structure and D2 blade steel, the Butte is built for EDC but should be functional enough to flex to whatever project you’ll be working on.

Brain Dead is the perfect partner to resurface this Oakley slip-on from the 2000s.

Brain Dead

The “Flesh” is an excellent example of Oakley’s innovative and experimental vision — especially in the 2000s at the turn of the new millennium. That spirit is being revived with the creation of the Oakley Factory Team, which will focus on new ideas that blend past and future. A slip-on silhouette with a chunky circular sole, Brain Dead’s love of the weird (and of mountain climbing-adjacent gorpcore) makes it the perfect partner to work with the Oakley Factory team bring back the cult-favorite shoe. This renaissance of the Flesh features oval gels and rough haired sole on the uppers — featuring equally wild and eccentric colorways. The Brain Dead model drops on April 19 on Brain Dead stores with more models of the Oakley Flesh hitting more retailers on May 3.

Tom Brady’s apparel line adds golfwear to its expansive offering.

BRADY

When we spoke about the launch of Tom Brady’s eponymous sports and lifestyle brand — Brady — back in September last year, the brand has exploded in its offering since launching in December 2021. Now the brand is adding golfwear to its apparel lineup, with pieces spanning everything from staples like polo shirts to techy pieces like zip-up vests and multipurpose outerwear. The line will be fully available starting on April 19, but you can preview the drop on the brand’s retail site right now.

Is Ford working on a Maverick ST?

Ford

The Ford Maverick has quickly become a favorite in the modern truck scene, earning high marks as one of the best cars to buy in 2022. Spy shots indicate that Ford may be testing out a more charged up Maverick model, with our Motoring Desk predicting that it could come with Ford’s turbocharged 2.3-liter EcoBoost four-cylinder engine— which is already in-use on the Mustang and Bronco.

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