Today in Gear: Start the Week Here

In a push for a more eco-friendly shopping experience, Merrell has launched its “ReTread” program. Working in concert with upcycling and recycling company ReCircled, Merrell’s ReTread initiative embodies the brand’s “our goal of saving 300,000 shoes from going into landfill by 2025.” Shoppers can send back Merrell shoes (in any condition). The shoes are then cleaned and repaired before either heading back onto the shelf or being recycled into new Merrell products (or into new materials entirely). Even if recycling alone isn’t enough of a perk in and of itself, those who send shoes back into the program will also earn a $20 Merrell store credit. With the fashion industry serving as one of the most wasteful in the world, it’s nice to see major brands attempting to offset the economic impact of their garments — giving shoppers a chance to buy restored secondhand items at a solid price. Today, we’re doing details on a new Shinola watch model, Audio-Technica’s M20x headphones and a coffee brand that’s putting mushrooms into your morning brew. This is Today in Gear.

Shinola debuts new Traveler watch silhouette.

Shinola

Inspired by Michigan’s sand dunes, Shinola’s new Traveler timepiece is a two-eyed chronograph in the vein of Shinola’s other approachable, simplified (but still upscale) watches. Offered in a 42mm case with four different face colorways with either a woven canvas or a whip-stitch leather strap. Powered by Swiss-made Argonite 5021 quartz movement, it’s an American-assembled timepiece that’s a worth addition to the Shinola legacy.

Audio-Technica’s M20x headphones get affordable $79 Bluetooth rework.

Courtesy

Audio-Technica’s M20x wired headphones get a Bluetooth rework, landing at a budget friendly price of $79. While the popular model drops the OG’s foldable design and lacks ANC functionality, it does boast multipoint Bluetooth connectivity, a low-latency mode for gaming and a 60-hour battery life when fully charged.

Coffee with mushrooms? Meet Wunderground Coffee.

Wunderground

Speaking from personal experience: There’s no way I could go through my day without at least a single cup of coffee. Wunderground Coffee tweaks the classic brew by adding adaptogenic mushrooms to deliver a coffee (see: caffeine) experience, just with more focus and less jitters. The addition of things like lion’s mane to support brain health and chaga and reishi for immune support make Wunderground’s take on coffee a step above the traditional cup o’ joe.

We Knife Co. offshoot Sencut drops Waxahachie fixed blade.

Sencut

One of the offshoot labels under the broader We Knife Co. banner, Sencut represents the brand family’s commitment to quality with a clear focus on budget-friendly blades. The all new Waxahachie is a stylized bowie blade that’s got enough size to serve as a light-to-middleweight knife perfect for toting along on outdoor trips. Made with 9Cr18MoV steel and G-10 scales, the Waxahachie comes with a Kydex sheath and a T-Clip for belt carry.

This beer stein sits at the mountaintop of top-tier drinkware.

Huckberry

If you’ve ever used a quality beer stein, you know it’s one of the best (albeit, traditional) ways to enjoy a cold beer. Whiskey Peak’s new stein is made with unleaded glass and is double-walled for optimal (and longer-lasting) drink cooling potential. Instead of a usual punt mound at the bottom, Whiskey Peak has put in a raised topographic impression of Mt Hood, so you can really feel like you’re drinking from the mountaintop — in more ways than one.

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