Today in Gear: Kickstart Your Week Here

To cut to the chase, this ain’t your dad’s Buick logo. Swapping the classic Buick staggered tri-shield logo for a more streamlined (and EV-friendly) side-by-side tri-shield logo, its arguably the biggest change for the brand in over three decades. The staggered logo most of us remember dates all the way back to 1959, tweaked over the decades without any major changes. While modern takes on the old Buick logo have dimensionality (aka, the shields are shaded like they’re cast in shadow), this flatter logo is easier to read at a glance and works even when backlit. Detractors of the new design claim the logo looks like three vampire fangs or video game ammo icons, but with rumors swirling around a Buick electric vehicle concept, it’s clear the logo pivot is designed to usher Buick into a modern — and hopefully more successful — era. In full disclosure: As someone whose first car was a hand-me-down 1992 Buick Regal, I can’t help but hope for the best from this flagging legacy American car brand. Hopefully this change is the start of a supercharged Buick rebirth. As for everything else on the docket, Samsung’s new A Series smartphones, a versatile camping trailer that can haul an ATV and sleep four all on its own and Todd Snyder’s new slate of swimwear make the cut today. This is Today in Gear.

An incognito tech performance pant that’s ready for anything.

Nordstrom Rack

For those unfamiliar, Z by Zella — exclusive to Nordstrom Rack — is an extension of the Nordstrom Made brand Zella, available only at Nordstrom. The Z by Zella label is behind this pair of functional trousers that seem office-only but can handle the rigors of the most demanding daily commute. Available in four different colors, the Urban Tech Performance Pant has trouser looks, with front slant pockets, a slim silhouette and button closure. But they’re constructed of techy, machine-washable material that’s water-resistant and can stand up to light squalls too.

When it comes to Samsung smartphones, you can’t beat the value of the A Series.

Samsung

Unveiled last week, Samsung’s A Series is ready to serve up the brand’s smartphone tech at a price that’s more budget friendly than the options shown off during the brand’s Unpacked event back in February 2022. Consisting of the A73 5G, A53 5G and A33 5G, the phones feature details like Super AMOLED screens and Octa-Core processors. With slight tweaks on the cameras and screen size (between the models), this A Series of smartphones are primed for providing the most, for the least. The A33 is rumored to start at $350 and the A73 rumored to max out at around $600.

Surfs up: White Claw drops new “Surf” series of flavors just in time for spring.

White Claw

You know White Claw. As arguably the most important brand behind the rise of the “spiked seltzer” movement of the last couple years, the brand is trying to outdo itself with the release of its new “White Claw Surf” series. That’s not even hyperbole; “White Claw Surf is the biggest news in seltzer since the original launch of White Claw,” at least, according to Chief Marketing Officer John Shea. Featuring flavors like Citrus Yuzu Smash, Tropical Pomelo Smash, Watermelon Lime Smash and Wildberry Acai Smash, the new lineup is predicated on combining White Claw flavors you know and love with new radical tweaks and combinations.

Part camping trailer, part “tent pod”: Introducing the spacious SylvanSport Go.

SylvanSport

If you’re going camping, it pays to have a bit of versatility in your kit. The SylvanSport Go maximizes the capacity (and functionality) of a camping trailer thanks to its expanding gear deck. Consisting of the aforementioned gear deck, a storage box near the hitch, an upper equipment rack and tent pod, the camper is designed to fit everything from extra gear to a full-on ATV. When you’re ready to lay down for the night, the gear deck roof rises up to 4 feet high (6.5 feet tall standing), providing enough room to sleep four people.

Todd Snyder drops colorful alternative to the classic baggie swim short.

Todd Snyder

Don’t get us wrong, we’re not ignoring the eternal appeal of a pair of Patagonia Baggies, but sometimes, you just want to spice things up a bit. Todd Snyder’s Montauk Swim Short boasts the same, classic 5-inch design, but features a ton of interesting prints, patterns and colorways that help shake up the style. Fans will find classic details like two side pockets, a velcro back pocket and elastic key ring contained within the pocket for security.

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