Today in Gear: Product News Done Quick

It’s not often we talk about video games here on Today in Gear, but when you’re as successful as Elden Ring. Developed by FromSoftware — the team behind the insanely popular (and frankly, thanks to its notorious difficulty, meme-worthy) Dark Souls game series, the game is easily one of the most popular titles today, with casual newcomers and hardcore Dark Souls fans blanketing social media and streaming sites with play-throughs and key moments from the game. That’s not just anecdotal evidence either, the data shows this too. Selling 12 million copies worldwide in 18 days, it’s a feat that stacks it up against the likes of Pokémon Legends: Arceus, which sold 6.5 million copies in its first week (and that’s a game from the decades-old Pokémon franchise). It also helps that the story for Elden Ring was developed with collaboration from George R. R. Martin, who helped shape the broader story’s world, themes and motifs. Maybe that’s we’re not surprised that — given the game’s popularity — there’s talk that FromSoft might expand the IP, “beyond the realm of games.” Even if you’re not planning on picking up Elden Ring any time soon, there’s plenty to dive into. From the overhaul of State’s 4130 Fixed-Gear/Single-Speed bikes to a titanium update to the Bamford B347 and the all-new adidas Velosamba, this is Today in Gear..

Bring Sonos sound anywhere with the Roam SL.

Sonos

The Roam SL gives users the chance to bring that top-quality Sonos sound on the go, with simple features that make connecting and playing music practically automatic. Whether you’re going on a hike or simply need a lightweight speaker that you can move around your home, the Roam SL boasts a sleek, lightweight design, but is rugged and portable. With drop resistance and an IP67 waterproof rating, the speaker can technically be submerged for 30 minutes without missing a beat.

State Bicycles overhauls 4130 Fixed-Gear/Single-Speeds for the first time in over five years.

State Bicycle Co.

State Bicycles is proud of its 4130 Fixed-Gear/Single-Speed, which has been in production since 2009. After over a decade of producing the style and over five years since a major overhaul, State is giving the 4130 a noticeable redesign. The major change is the new geometry, which uses wishbone style rear and segmented fork to give higher tire clearance, more space for cargo add-ons and a smoother ride. Other changes include tweaks to make the bike applicable both on and off-road, so this fixie can go with you just about anywhere. Shop the new collection, which includes four eye-catching colors like Matte-Black, Matte-Olive, “Alouette”, and “Windbreaker”.

You can now shop the Bamford B347 in titanium.

Bamford

Bamford London — a well-known watch customization firm — has a few timepieces under its own label. Bamford’s B347 has generally only been offered with a forged carbon case. Now Bamford has expanded the line to include titanium cases. Aside from that however, it’s largely the same B347 you know and love, with a Sellita SW510 MPa automatic movement, single pusher chronograph functionality and — of course — the B347’s wide variety of strap options.

The James Brand’s collab with the Natural Selection Tour spawns tight set of EDC.

The James Brand

The Natural Selection Tour (if we’re going of its website), “A new generation of outdoor events and experiences…where the world’s greatest snowboarders compete on our planet’s most challenging natural(ly enhanced) terrain.” For our purposes, that directive has directly informed a collaboration with The James Brand. Consisting of a co-branded The James Brand items like the Redstone drop point blade, Mehlville carabiner and Cache River screwdriver. Sure, you might be snowboarding across rugged backcountry, but we imagine almost everyone can appreciate this three-piece kit.

The adidas Velosamba blends classic Samba style with a vegan approach to cycling shoes.

Adidas

You know the adidas Samba, a legacy soccer silhouette that’s been in style for decades. This reworked edition of the classic sneaker — the Velosamba — is cycling-inspired, incorporating full-length nylon-reinforced midsole plate and compatible with two-bolt cleats. The design is constructed to make it easy for casual bikers and commuters to swap from bike to street without missing a beat. Most interesting is the inclusion of vegan leather on the upper and recycled materials throughout.

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