Just yesterday we were looking at the possible acquisition of Ralph Lauren by luxury conglomerate LVMH; today we might be witnessing a legacy auto brand go public. With the news that Volkswagen and a major shareholder have drawn up preliminary paperwork, Porsche is looking like it’s headed to an IPO. Currently held under the “Porsche SE” holding company, the public offering would move the luxury carmaker to become “Porsche AG,” with Volkswagen and the Porsche and Piech families standing as the major players in the purchase of ordinary and preference shares if Porsche were to go public. The move is expected to not only boost Porsche’s brand value in the broader luxury vehicle space, but also give Volkswagen some financial juice as it attempts to gain major footing in the blossoming electric vehicle space. For more details on the possible deal, head over to Reuters. Possible IPO’s aside, we’re giving updates on a non-alcoholic beer brand we’re falling for, an upscale MagSafe charger stand and Tracksmith’s new mud and slush-ready running collection. This is Today in Gear.
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Today in Gear is our daily roundup of all the latest product announcements, drops and news. Send your most pressing product questions to [email protected].
The harness designed to let your dog be as active as you are.

When it comes to getting active with your dog, whether you’re running for miles or simply heading out for casual hike, it’s hard to top Non-stop dogwear’s Freemotion harness. The Freemotion harness is unique in that it’s designed for activities with a high pulling point — like biking, running or skiing —evenly distributing the pull force across your dog’s body without adding strain on the spine. Crafted with a Y-shaped front, this pulling harness overall is meant to give your dog unrestricted movement through the shoulders, while keeping airways unrestricted.