Cars have always been collectible (and certainly artistic, in their own way) for decades, but there might be a change in the way car companies approach unique, one-off and limited-edition vehicles. With BMW tapping artist Jeff Koons on a hyper-exclusive release of 8 Series Gran Coupe vehicles, it’s a partnership that redefines the meaning of an “art car.” Inspired by both the pop art of comic book superheroes as well as BMW’s M Division, the livery and colorways were customized by Koons and required 11 different stages and hundreds of hours of painting and application. Limited to just 99 models total, this is one vehicle that is quite literally a piece of visual art. In a world where collectables are more pervasive than ever, secondary markets for just about everything have proliferated across industries and car companies are cashing in on streetwear-like collaborations (see Aimé Leon Dore’s work with Porsche and Kith’s work with BMW), this could be the signal that car manufacturers are planning to focus heavily on rare and commodified releases aimed squarely at collectors from the jump. It’s worked for so many industries already, so why wouldn’t it apply here? wrapping up the week with news on Gozney’s new Dome oven, Longines’ colorful Legend Diver watches and Mizuno’s heavyweight OMOI putter series. This is Today in Gear.
Today in Gear is our daily roundup of all the latest product announcements, drops and news. Send your most pressing product questions to [email protected].
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