Today in Gear: The Gear Shaping Today’s Conversation

It’s safe to say that Peloton has had one of the wilder periods of ups and downs since the onset of the COVID pandemic. While the company was hitting a major high following pandemic-related gym closures, hitting a $50 million valuation at the top of 2021. Now, with the company’s valuation down to around $8 million (due, in part, to slowed production and more competition) there’s rumblings of an acquisition — with Amazon and Nike floated as possible suitors. According to The Financial Times, no formal talks have begun and plans (if they come to fruition) are in the preliminary stages, but the interest among companies like Amazon and Nike are born out of an opportunistic urge to snap the fitness company up at a time when CEO John Foley has come under criticism and the company is more affordable than ever. We’re looking at Ariat’s latest additions to its Rebar workwear line, Porsche Design’s latest addition to its 50th anniversary celebration and Titleist’s new high velocity golf balls.

Gift them a rose that’s truly timeless this Valentine’s Day.

Rosephoria

Even if everyone agrees that sharing a floral arrangement is a great way to brighten someone’s (Valentine’s) day, no one loves how — no matter how hard you try — even the most expensive bouquet is going to wilt before long. Rosephoria’s roses are freshly cut and preserved to literally defy time, resulting in flowers that can last up to a year or more. Working with farmers who grow according to strict environmental standards, when buying a rose from Rosephoria, you’re not just sending an ageless arrangement, you’re sharing one of the best roses in the business.

Ariat expands Rebar workwear line to include Polartec-powered Elite Series gear.

Ariat

Ariat’s Rebar line set out to rethink traditional workwear, working with Polartec to make flame-resistant gear that people would want to wear daily. The pair have teamed once again on the Rebar Polartec Elite Series, with athletic clothing designed to be layered. Starting with the base layer (which uses Polartec Power Grid for max warmth and minimal bulk), the line also expands to include a Polartec Power Stretch fabric mid-layer (finished with Polartec Hardface abrasion-resistant) and a 100 percent post-consumer recycled (PCR), Polartec Power Fill-insulated jacket.

Porsche Design continues its 50th anniversary celebration with an upgraded look at a signature product.

Porsche Design

Initially released back in 1978, Porsche Design’s P’8478 aviator sunglasses are a hallmark for the brand. Now, in honor of the label’s 50th anniversary, the glasses have reemerged with a modern update. Limited to 1972 pairs (get it?) This rework includes a flat base-lens curve and interchangeable proprietary Vision Drive lenses. Oh, and if you love the classic P’8478 style but want something slightly different, Porsche Design is also dropping a squared-off style of the P’8478 alongside the updated OG, the P’8928.

Bring tour-level velocity with Titleist’s new Velocity golf balls.

Velocity

While the Velocity golf ball from Titleist is designed with enthusiasts and amateurs in mind, when it comes to maximizing distance and hit speed, it’s practically tour-level. Designed with a LSX core and NaZ+ cover for, high flight and faster shot with low spin on the long game.

Todd Snyder teams up with Victory Sportswear on collection of vintage-inspired sneakers

Todd Snyder

Todd Snyder knows what he’s doing when it comes to vintage-inspired sportswear. This model features veg-tanned leather on the heels, tab and tongue and a suede upper (in gray, navy blue or olive). Finished with a nubby Vibram sole and made in the USA (Fitchburg, Massachusetts to be specific) this collaboration sneaker has a timeless aesthetic that looks just as good today as it will 20 years from now.

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