Today in Gear: New, Notable and Releasing Now

Amazon is already a store that sells everything… digitally, but it looks like the conglomerate is entering the fickle world of fashion in its latest venture into physical retail. Dubbed “Amazon Style” the store will be based in the L.A. suburbs and is set to launch later this year. As our Style Desk noted, Amazon is technically the U.S.’ largest apparel retailer (online), so it’s not unreasonable to see why it’s entered the physical realm in this category also (this is on top of its already existing roster of IRL concepts like Amazon 4-Star or Amazon Go). What makes this concept special? The short answer boils down to a few things: a wide variety of price points, high-tech fitting rooms and a smartphone-led shopping experience that basically boils down having the answer to, “do you have this in the back?,” without having actually to ask a sales associate in the first place. I’m not going to lie, it all sounds promising — and certainly worth a visit out of sheer curiosity — but if Amazon’s current roster of recommended and popular brands is going to inform what appears on the shelves, then it’s probably easier to save the trip and simply have the stuff shipped directly to your home. Amazon aside, we’ve got info on Cobra King’s new LTDx drivers, two new EV RV concepts and the new Arc’teryx drop perfect for trail hikes (or TikTok). This is Today in Gear.

ZTAGE honors the Amazon and the savanna with conservation-inspired watches

ZTAGE

Inspired by Netflix’s docu-series Our Planet, ZTAGE has crafted three unique watches that take aesthetic cues from at-risk natural habitats and celebrate a global conservation effort. ZTAGE has two watches that honor the robust Amazon rainforest and the African savanna via ZTAGE’s “HYBRID OFF-GROUND GMT” model. Both models feature 24 major cities from different countries on the outer ring and ZTAGE’s unique two-layered “sandwich” design.

Even Airstream is getting in on the EV action.

Thor

Looks like your next RV might have a little extra juice. Thor Brands (the parent company that oversees brands like Airstream) has introduced two new EV RV concepts. The first is the eStream, a self-propelled camper that can both ease the load on the towing vehicle and also be moved (more like shifted in an area) remotely. The other, the Thor Vision Vehicle is an electric RV with a Ford Transit base boasting a 300 mile range.

Extreme speed, extreme forgiveness: Introducing the new Cobra King LTDx drivers

Cobra

While the LTD line stretches back to 2016, for 2022, Cobra King has launched new LTDx drivers with PWR-COR tech (for reduced spin and more hit forgiveness), a H.O.T Face design (placing 15 different thickness configurations and weight distributions along the head for peak performance regardless of where you hit with the club) and an overall lighter construction with carbon and titanium.

This new Arc’teryx drop is perfect for trail hikes (or for TikTok).

Arc’teryx

Whether you’re a hardcore hiker or simply going along with fashion’s love of gorpcore, Arc’teryx is one of the best brands on the planet. The label just dropped new colorways of its Gore-Tex-blessed Beta LT jacket, in both a deep “Vitality” blue and the powdery “Ether” blue. Arc’teryx has also stocked up on iterations in olive and black. Whether you wear these on the trail (or simply to flex on TikTok, well, that’s up to you).

Ressence’s Type 3 BBB is one of the wildest watches we’ve seen

Ressence

Ressence has always made playful, straight-up interesting-to-look-at watches since it was founded, and the Type 3 is no different. This iteration of the Type 3, known as “BBB”, is a reference to the triple black colorway that adorns the watch. As is the case with other Type 3 models, the watch face moves and rotates on its own, with an oil-flooded upper for legibility at all angles, a 44mm Grade 5 titanium case and Ressence’s proprietary ROCS 3 movement.

Related Topics