Chipotle understands that — for roughly 15 percent of the population — cilantro takes like soap. Unfortunately for the restaurant chain, cilantro is incorporated into a variety of its dishes. In an effort to reform cilantro’s image (or, better put, lean into its controversial reputation), Chipotle dropped a literal bar of cilantro-scented soap. Leaning into the online debate over cilantro’s soapy-flavor profile, the release is practically a meme come to life. Chris Brandt, Chipotle’s Chief Marketing Officer, said as much of the release: “Our Cilantro Soap plays into a larger trend of turning digital moments into real-life experiences.” While we don’t recommend eating the bar of soap to do a bit of compare-and-contrast with the real thing, we have to admit that maybe Chipotle is on to something; the soap sold out on its initial release. Even if you think cilantro tastes gross, we’ve still got plenty of product news to start off your week. From High West’s first nationally-available High Country whiskey to the Norse Projects fleece that’s great to gift this season, this is Today in Gear.
Today in Gear is our daily roundup of all the latest product announcements, drops and news. Want your question featured in our weekly “Ask an Expert” column? Send your most pressing product questions to [email protected].
LifeLabs’ MegaWarm jacket is rated as the warmest jacket on the planet.
LifeLabsPlenty of jackets boast supreme heat retention, but how many can say they’re actually the warmest jacket on the market. With a stunning 9.25 CLO rating, it is truly the warmest jacket on Earth. On top of using 800 fill power ethically-sourced goose down, the MegaWarm uses less than a paper clip’s worth of aluminum to reflect 100 percent of radiant body heat back onto the skin. Taken together, the approach gives a supreme warmth-to-weight ratio.
