Unless you’re that audiophile (or happen to know someone who is intensely serious about their streaming services), it’s not likely that you’re going to bump into someone who actively uses Tidal — especially when you consider the sheer ubiquity of services like Spotify, or, trailing behind that, Apple Music. In order to compete with its well-established rivals, Tidal is launching Tidal Free, which gives access to Tidal’s entire music catalog — but will have commercial interruptions. It’s also dropping the price of its Hi-Fi tier (basically the first level that requires a subscription charge) down to $10 — placing it squarely in line with its competitors — who, for what it’s worth, now also offer some form of lossless audio. While the perk of Tidal has been its focus on high fidelity, its pricing structure always made it the more expensive option among the streaming giants. In a world where most want to simply listen to the latest releases, a small rotation of their favorite albums or curated playlists, moving towards more financially accessible options is only a good thing. On top of Tidal’s new announcement, get the details on Honda’s new scooter-motorcycle crossover, an early look at J.Press and Todd Snyder’s new collab, and MYSA’s can’t-miss wine deals. This is Today in Gear.
Today in Gear is our daily roundup of all the latest product announcements, drops and news. Want your question featured in our weekly “Ask an Expert” column? Send your most pressing product questions to [email protected].
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