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We’ve talked about enjoying WHOOP in the past, but now it’s launched the new generation of its fitness tracker. WHOOP is the training and recovery tool that has changed the way athletes can track their fitness and optimize performance with a wrist-worn heart rate monitor that connects to WHOOP’s app, which provides daily personalized analytics and insights on everything from recovery to strain and sleep. The new WHOOP Strap 3.0 is chock-full of upgrades to hardware and unlocks a suite of new software features to its app. The updated tracker now also has a 5-day battery life, an improved band and WHOOP Live: a robust suite of features to improve real-time training feedback and analysis.