A custom direct-to-consumer mattress, black+blum’s new charcoal water bottle, Cannondale’s new Habit and more.
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Reveals, New Launches and Gear
Helix Sleep

Shopping for the right mattress can be like finding a needle in a haystack. Helix Sleep has simplified the process. Taking a direct-to-consumer approach, Helix offers custom mattresses to fit every physical need and sleep preference. The personalization process takes into account feel, support, temperature regulation and point elasticity. They even offer a split mattress so you no longer have to fight with your partner about which mattress type is best.