These Revtown Jeans Will Forever Change How You Think About Denim

Denim is a tried-and-true classic that hasn’t changed all that much over the years. Improvements have occurred, but most times we know what we’re getting when we put on a pair of jeans. Revtown set out to change this thinking.

A few former Under Armour execs got together with masters of craft at Italian fabric mills and denim wash houses to make jeans that balance the best parts of performance gear — comfort, durability and flexibility — with effortless style. The result is its signature Decade Denim. Made from premium Italian yarn, the denim is then infused with four-way, dynamic stretch and made with the strongest fibers in apparel design today for a pair of jeans that’s unlike any others you’ve worn before.