Best New Watches
Swatch’s Take on an Iconic Diver Gets a Military-Inspired Redux — and It Might Be the Best Yet
This affordable, Swiss-made automatic bears many of the same hallmarks as its siblings, but has some of the sharpest looks of the bunch.
This Rugged Diver Is Made to Be as Legible as Possible, Even in the Darkest Depths
Despite its minimalist aesthetic, the clever dial markers and vibrant lume make this timepiece extremely readable, day or night.
Can This Stunning, Affordable, Underdog Diver Beat G-Shock and Seiko at Their Own Game?
If you like the Casio sub-brand's toughness and durability, but prefer Seiko's dive watch styling, this watch series could be a big winner.
There Has Never Been a More Minimalist G-Shock Watch Than This One
Made in collaboration with Japanese brand Hender Scheme, this timepiece is specifically designed to showcase its materials.
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A Legendary Tactical Brand’s Iconic Dive Watch Gets Its Most Ultralight Edition Ever
This release marks the first time a watch, bezel and bracelet have all been made from the brand's signature proprietary material.
This Minimalist Dress Watch Masterpiece Is An Incredible Value, Even at Its Sticker Price
Massena Lab teamed up with independent watchmaker Raúl Pagès on a stunningly serene and shockingly refined timepiece.
Seiko Dives Deep Into Its Catalog To Resurface a Stunning Tool Watch
This gorgeous travel-friendly timepiece, a permanent addition to the brand's catalog, pays homage to its 1968 Hi-Beat 300m diver.
Casio’s New Sub-$60 Masterclass Puts Much More Expensive Tool Watches to Shame
With so many handy functions and sleeker styling, you'd expect these reliable timepieces to cost two or three times more than they do.
Casio’s New Affordable G-Shock Doesn’t Look Like Any Other Watch It Makes
Originally available only in China, this unique '90s-inspired watch is finally coming to the USA.
The Next Must-Have Chronograph Is from a Brand You May Not Expect
Zenth built a Chronomaster Sport from a material as beautiful and technically impressive as the watch's El Primero chronograph movement.
Timex’s Dressy New Chronograph Is an Elevated Everyday Watch for Just Over $200
The newest addition to the Waterbury collection is elegant and affordable, and it sports a gorgeous dial color.
This Is the Best Chronograph to Ever Say ‘Seiko’ on the Dial
The Grand Seiko Tentagraph, already one of the most advanced chronographs in the world, gets a 'panda' update to its beautiful Iwate dial.
An Acclaimed Rugged Pilot’s Watch Just Got an Unexpected Makeover
Bremont introduces the most advanced iteration of its MB series, plus two more pilot's watches in the new Altitude collection.
A Legendary Mid-Century Watch Movement Returns, More Accurate Than Ever
Zenith revived its award-winning caliber 135 movement for a limited-edition 160th-anniversary watch with a dial that is a work of art.
The Best Everyday Dive Watch Just Got Even Better
Tudor's new Black Bay 58 earned Switzerland's most prestigious timekeeping certification, and it has a few subtle visual updates pulled from the archive.
The Original Sports Watch Just Went Off with Some Wild New Versions
The Jaeger-LeCoultre Reverso, first released in 1931, has nine new designs celebrating its Art Deco inspiration and origin as an accessory for Jazz age polo players.
A Beloved Affordable ‘80s Sports Watch Is Back With the Perfect Modern Upgrade
After years of hype and scorn on the vintage market, TAG Heuer revives the original Formula 1 line with much-improved specs.
This Stunning Sports Watch is the Official Timer of the Coolest Auto Race You’ve Never Heard Of
Baltic, the official timekeeper of Tour Auto 2025, designed a new chronograph steeped in racing heritage and powered by an impressive Swiss movement.
Timex’s Stunning New Chronograph Offers Old-School Daytona Vibes for Less Than $300
The new Waterbury Heritage Chronograph, modeled after 1970s racing watches like the Rolex Daytona and Heuer Autavia, is available in two colors and is perfectly sized.