Best New Watches

This Minimalist Beauty May Be the Best-Looking G-Shock I’ve Ever Seen
The Japanese brand, known for its ruggedness and unique styling blend, is crushing the summer watch game this year.

Citizen Puts Japanese Craftsmanship on Full Display with One of Its Finest Watches to Date
To celebrate the 30th anniversary of its Eco-Drive technology, the brand goes all-in on a timepiece that exemplifies its cultural heritage.

G-Shock Finally Made Affordable Movie Tie-in Watches That Don’t Suck
With an almost complete absence of ugly co-branding, these timepieces let the subtlety of their colorways do the talking.

This Simple, Stylish Japanese Field Watch Is Even More Affordable than a Timex
With a jaw-droppingly low price, Seiko movement and four handsome military-inspired colorways, this beater watch is a hell of a bargain.
From Our Partners

G-Shock’s Unbeatably Affordable Watch Just Became as Pristine as Possible
A powerhouse of approachability, this entry in the 5600 Series might be the Casio sub-brand's most minimalist offering ever.
By Sean Tirman

Timex Gives Its Heritage Chronograph a Sporty, More Affordable Revamp
This Daytona-like Waterbury only recently came out, but it's already getting an appropriate stylistic summer reissue.
By Sean Tirman

This Quirky Ceramic Moonphase Watch Is Hiding Some Serious Innovation
After three long years of intensive development, De Rejike & Co's Miffy Moonphase series goes out with a bang.
By Sean Tirman

14 New Watches You Missed from G-Shock, Zenith, Longines and More
Keep time with high horology's most exciting new watches.
By Brad Lanphear, Sean Tirman, and Steve Mazzucchi

Did G-Shock Accidentally Launch the Perfect Affordable Summer Sports Watch?
This might be the cheapest way to utilize a fan-favorite activity and fitness tracking app in a wearable.
By Sean Tirman

This Iconic ’70s Royal Oak Contender Gets a Mesmerizing, Minimalist Update
The Girard-Perregaux Laureato celebrates its 50th birthday with a hypnotic take on its integrated bracelet sports watch.
By Sean Tirman

This Titanium Watch Reimagines the Iconic Hourglass in the Coolest Way Possible
Ressence celebrates 75 years of UAE-based watch retailer Ahmed Seddiqi with a unique Type 9 inspired by the sands of time.
By Sean Tirman

Tudor’s Most Wearable Dive Watch Gets an Icy-Cool Refresh for Summer
From its striking dial color to its unusual bezel, this stunning timepiece elevates the Black Bay in several unexpected ways.
By Sean Tirman

G-Shock’s Original Watch Gets a Mighty Reissue
The brand's iconic '80s design makes its way into a thoroughly modern 5000 Series timepiece, combining style and strength in one.
By Sean Tirman

Is This New Seiko the Finest Dress Watch You Can Get for $2,000?
The beloved Japanese brand's Presage line gets a stunning, shockingly affordable new automatic in its catalog.
By Sean Tirman

Swatch’s Take on an Iconic Diver Gets a Military-Inspired Redux — and It Might Be the Best Yet
This affordable, Swiss-made automatic bears many of the same hallmarks as its siblings, but has some of the sharpest looks of the bunch.
By Sean Tirman

This Rugged Diver Is Made to Be as Legible as Possible, Even in the Darkest Depths
Despite its minimalist aesthetic, the clever dial markers and vibrant lume make this timepiece extremely readable, day or night.
By Sean Tirman

Can This Stunning, Affordable, Underdog Diver Beat G-Shock and Seiko at Their Own Game?
If you like the Casio sub-brand's toughness and durability, but prefer Seiko's dive watch styling, this watch series could be a big winner.
By Sean Tirman

There Has Never Been a More Minimalist G-Shock Watch Than This One
Made in collaboration with Japanese brand Hender Scheme, this timepiece is specifically designed to showcase its materials.
By Sean Tirman

A Legendary Tactical Brand’s Iconic Dive Watch Gets Its Most Ultralight Edition Ever
This release marks the first time a watch, bezel and bracelet have all been made from the brand's signature proprietary material.
By Sean Tirman