Today in Gear
China Is Getting the Off-Road SUV America Desperately Needs
The Blue Oval finally electrifies its iconic off-road nameplate. Plus, the next AAA Switch game, an independent Swiss watch and more.
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Today in GearThis Fan-Favorite Apple Watch Strap Just Got Even Cooler
The rugged Apple Watch band gets a carbon fiber maker.
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Today in GearAdidas’s Ultraluxe Label Turned Its Best Running Shoes Into Style Statements
The Y-3 Fall/Winter 25 collection takes a monochromatic brush to some Adidas icons.
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Today in GearThis Stunning EDC Collection Draws from Vintage Skate and Surf Culture
A beloved Portland gear brand expands its Artist Series.
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StyleOne of the Most Interesting Summer Suits of the Year Is Now Even More Affordable
In a sea of modern travel and performance suits, this modernized riff on an old-school performance material stands out.
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Today in GearDid This American-Made Brand Just Debut Its Best T-Shirt Ever?
Buck Mason levels up its t-shirt game. Plus a limited-edition GMT dive watch, a unique running accessory and more.
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Today in GearA Beloved Brand Launched a Japanese Kitchen Upgrade Fit for a Michelin Star Chef
Made In's Damascus tool is grail-worthy for home cooks.
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DealsPrime Day 2025: Editor’s Picks
Amazon's nearly week-long shopping event ends tonight at midnight. So now's the last day to take advantage of solid deals on products we love.
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Today in GearOakley’s Latest Performance Sunglasses Were Half a Century in the Making
These iconic shades can still turn heads after all these years.
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OutdoorsYeti’s Slashed Prices on Most of Its Best Gear in a Staggering Range of Shades
The outdoor living brand is using Amazon's summer 2025 Prime Day event to offer discounts on hard and soft coolers, drinkware, bowls, and much more.
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Today in GearThe Definitive Aviation-Inspired Sports Watch Just Entered Stealth Mode
Bell & Ross releases an all-black version of its aviation-inspired sports watch.
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HomeThis Elite, Deceptively Light Cast Iron Skillet Might Be the Best Prime Day Deal
Our long-standing pick for best overall cast-iron skillet just hit the lowest prices we've ever seen on Amazon in over a year.
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TechApple’s Entire AirPods Lineup Has Never Been This Cheap
Prime Day has always been a great time to join the AirPod bandwagon or upgrade from an older pair, but this year's deals are the best we've ever seen.
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Today in GearA Beloved Style Shop Revives a Forgotten 2000s Sneaker with a Bespoke Redux
End. celebrates its 20th with an exclusive Adidas revival.
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Today in GearFilson Reinvents a ’70s-Era Staple for Summer Weather, with the Help of Some Mil-Spec Fabric
Wool makes way for a mil-spec fabric on Filson's iconic Jac-Shirt. Plus, a Tour de France-optimized road bike, celestial watches and more.
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OutdoorsIt’s the Best Time to Buy Patagonia’s Best Travel Product
Patagonia's Black Hole Duffle line is fantastic, but it's not the most versatile travel item the iconic outdoor brand makes.
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Today in GearPorsche’s Speedy New 911s Are Designed to Take You Anywhere — Yes, Even Snowy Mountains
Porsche expands its 911 series with three new AWD models.
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Today in GearThis Upstart’s First-Ever Headphones Combine Trendy Design with Elite British Hi-Fi
Nothing expands into the personal audio market with its signature modernist look.
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Today in GearThe Sunglasses That Went to the Moon Get an Apollo 11 Makeover
American Optical's space-age shades are back.
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Today in GearRam’s New Heavy-Duty Off-Road Truck Beats Inflation in the Best Way Possible
The Warlock returns and it's more affordable than you'd expect. Plus, new Hoka trail shoes, GoPro colorways and more.