I’ve been a Sonos Arc owner for the better part of three years. Since I purchased it, I’ve hosted Super Bowls, big fights and countless movie nights. The soundbar isn’t paired with surrounds but it is connected to a Sonos Sub. It’s been great.

For the past few weeks, however, I’ve been testing Sonos’s Arc Ultra ($999), the company’s new flagship Dolby Atmos soundbar and the longterm replacement for the four-year-old Arc (which, at the time of writing, Sonos continues to sell).
Just like with its predecessor, I’ve been impressed. However, it’s not a night-and-day difference over the original Arc. Which begs the question, who the hell should buy it?
The answer isn’t straightforward.
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