Onkyo is a heritage Japanese audio brand with a history dating back to the 1940s. Once well-known for its premium hi-fi gear — partially its high-end amplifiers — the company has focused mainly on home theater products like AV receivers in recent years due to changing times and tastes.
Well, if you missed it, Onkyo announced a big rebrand — or a “rebirth” — at the end of 2024, stating that it would enter new product categories that cater “to both everyday audio consumers and high-end, premium hi-fi listeners.”
And we’re seeing the first of these new products at CES 2025. After years, the revered audio maker is getting back into true h-fi gear with the launch of its Icon series of amplifiers.
Onkyo Icon Series Amplifiers (2025)

Onkyo’s three new Icons
Onkyo’s upcoming Icon series consists of three amplifiers — Icon P-80 network preamplifier, M-80 power amplifier, and A-50 network integrated amplifier — all of which are aimed at audiophiles.
According to the brand, all three amplifiers are designed to “deliver powerful, pure sound through exquisitely designed modern chassis that house advanced technologies for superior audio performance.”